For my thesis project, I chose to create a campaign that seamlessly combined GANT's rich historical heritage with modern technological innovation. The core idea was to use a 3D deep screen DOOH alongside a 3D video on the website. The aim was to highlight GANT's unique association and strong connection between its heritage, innovation, and American sports culture. The campaign successfully addressed the client's objective, increasing brand awareness and providing a deeper understanding of GANT's brand identity.