ACNE STUDIO

I worked on a project where I was tasked with creating a campaign for Acne featuring a new concept and expression. I designed a digital production for Instagram, DOOH (Digital Out of Home), and the web. I chose to introduce a new product, a unisex perfume named 'Hermaphroditos,' inspired by Greek mythology where Hermaphroditus was a god depicted as half woman and half man. The campaign seamlessly merges Acne's aesthetic with the tale of the god Hermaphroditus.